A current evaluation by the social media measurement firm Tubular Labs means that Ozy spent closely to spice up the variety of views for the movies it posted on YouTube by paying to have its movies pop up routinely onscreen.
And even when Ozy supplied articles its readers liked and shared in giant numbers, it didn’t appear to attempt to replicate that success, in keeping with a report in the social media-focused publication Rubbish Day. The articles that had been broadly shared had been “posts about cookies, inspirational tales about elephants, and interesting mini-docs about trend,” the publication reported.
What that left, mentioned a former worker with information of the corporate’s analytic knowledge, was an actual, if tiny, fan base — simply not the one Ozy favored to speak about. “The traditional demographic for Ozy was a retired feminine white instructor who used Ozy to remain younger and keep woke and liked studying concerning the world from it,” the previous worker mentioned. Samir Rao, the corporate’s co-founder and chief working officer, would generally joke about bringing within the AARP as an advertiser, the previous worker added.
Mr. Rao didn’t reply to a textual content message, and Mr. Watson denied the declare of the previous worker. Ozy’s viewers, he mentioned, was “sensible millennials and Gen Xers with a powerful and rising dose of Gen Z.”
Extra broadly, Mr. Watson disputed a central problem to his firm’s claims: the concept there was something deceptive about presenting “The Carlos Watson Present” as successful present when Ozy was, actually, paying for views — successfully airing its personal programming as an commercial on YouTube.
Mr. Watson mentioned that was not an issue. “Like all revolutionary firms (Netflix, Spotify, Tesla and extra), we positively invested well in advertising to ensure that our prime tier journalism and storytelling was put in entrance of the proper viewers,” he mentioned. “We didn’t wish to merely be topic to the vagaries of the algorithms, which is among the many causes Ozy is interesting to advertisers.”
Now the buyers and advertisers who discovered validation in Ozy are leaving empty-handed. The staff are now not getting paid. It was an abrupt fall from a dream, promoted as not too long ago as June to buyers, in keeping with a deck shared with me, that the corporate can be valued at $5 billion in 2025. (You would have purchased in at a valuation of a mere $450 million this previous summer season.)