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Twitter stated on Tuesday that its income for the third quarter rose 37 % from a yr in the past to $1.28 billion, including that it had largely sidestepped the results from the privateness modifications that Apple enacted, which have damage cellular promoting.

However the social media firm swung to a lack of $537 million within the quarter from a revenue of $29 million a yr earlier, after it paid $809.5 million to settle a 2016 shareholder lawsuit that accused it of deceptive traders about its person metrics.

In a letter to shareholders, Twitter stated that the fallout from Apple’s modifications on its enterprise had been much less extreme than for different firms. This yr, Apple launched App Monitoring Transparency, a pop-up window in iPhone apps that offers folks the selection to not be tracked throughout apps and web sites. The transfer has disrupted firms that relied on the monitoring to gather details about customers so they may higher goal adverts.

Final week, Snap stated in an earnings name that Apple’s modifications had prompted its income to develop extra slowly than anticipated. Fb additionally stated this week that it was retooling a few of its promoting methods due to the modifications.

However Twitter stated the results of Apple’s modifications had been extra benign for it as a result of its advertisers typically use it for model consciousness campaigns, which rely much less on monitoring, somewhat than direct response campaigns, which extra carefully observe customers.

“It’s nonetheless too early for Twitter to evaluate the long-term impression of Apple’s privacy-related iOS modifications,” however the income impression for the third quarter was decrease than anticipated, Twitter stated in its letter to shareholders.

Twitter’s customers observe matters and communities on the service, which can provide advertisers a glimpse into their pursuits, Jack Dorsey, the corporate’s chief government, stated on an earnings name.

“It offers us a floor space for advertisers who could need to be proven round a specific matter,” Mr. Dorsey stated.

Twitter stated its variety of every day energetic customers who noticed adverts grew 13 % within the third quarter to 211 million. Most of that development got here from outdoors america, the corporate added. Its inventory value rose about 3 % in after-hours buying and selling.

Twitter stated that its sale of MoPub, a platform for promoting cellular promoting, to the cellular promoting firm AppLovin would conclude within the first quarter of 2022 and that it anticipated to lose some promoting income in consequence. However the firm stated that it was nonetheless on observe to satisfy its objective of incomes $7.5 billion or extra of annual income in 2023.

“We continued to drive elevated worth for our advertisers due to income product innovation, together with progress on our model and direct response choices, sturdy gross sales execution, and a broad improve in advertiser demand,” Ned Segal, Twitter’s chief monetary officer, stated in an announcement.

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